Website conversion is when a sale or pre-defined action is made. Typically e-commerce sites worry more about “conversion rates” because they pay for traffic. Conversion can be many things such as:
- A sale is made
- An account is created
- A contact form is filled out and submitted
- An item is added to a shopping cart
- Live chat is initiated
Many website statistic programs such as google analytics can track conversions whether they are a customer making a sale, a customer adding something to their cart, or a lead from a contact form.
