By default the stock osCommerce code is not really optimized at all. One contribution I have found useful is the “Really Easy HTML Title” contribution. The main downside to this is that you have to edit files manually to use it but you really only need to edit two files, the main ones: index.php and product_info.php. You will find the best content on search engine optimization so you can improve your business service and your link building which is basically the process of looking for sites to link back to your website, for example with the use of anchors or words in other websites that will make yours be visible for them if they look inside, so it is a referral traffic to your site. You can read this post from LCT explains. There are a ton of posts out there on the interwebs that give you a snippet of code and tell if you add that to your site you will get your review stars to appear in the SERPs. I saw three posts just the other day in the LCT Facebook Group pertaining to getting the stars to appear, troubleshooting a site that wasn’t showing stars even though the code was correct, and even a situation where someone managed to get themselves an actual spammy schema penalty. We have a proven process for routinely getting you those high search engine rankings, and helping you snatch those high coveted top search engine positions. These processes are designed to help business owners maximize their investments in all things Search optimization services and all online marketing campaigns. The first thing any internet marketer should do is come up with an online business plan. This is the crucial element that will help you treat your web ventures with the same amount of respect and dedication that you would an offline entrepreneurial pursuit. In other words, preparation is what you need to succeed. Here are the components that should be part of your blueprint. Click here if you want to know more detail about the Online Business Pursuit.
Reputable SEO company Search Combat, make sure that paid seo audit campaigns produce excellent results for you. It’s not for business owners to see their websites ranked highly on the search engine. It’s about whether that website and online marketing campaign are truly converting to sales, leads, phone calls and service inquiries. The best and most powerful internet marketing campaigns involve examining the fundamentals. This is because there are too many moving parts to every search engine optimization campaign. There are too many metrics responsible for pushing your website to the top. So, if some are good and others aren’t you’ll get mixed results at best.
SEO could benefit many businesses who are looking to increase their online presence and drive more targeted traffic to their websites. Unfortunately the SEO industry is not known for its transparency and this can be confusing for businesses that are wondering just what exactly they will be getting in return for their investment.
The SEO industry has also attracted a lot of cowboys who employ “black-hat” techniques that go against the policies of Google and the other search engines. You should make sure that your SEO will be done using ethical “White Hat” techniques.
Businesses that unwittingly employ an SEO that uses these techniques may see short term results until Google discovers the footprints left behind by these techniques, at which point they will see a negative effect on their search engine rankings. The black hat SEO offers quick fixes and is usually long gone by this point!
What’s With all the Hats?
The term “Black Hat” comes from the old western movies, the bad guys always wore black hats! The good guys wore white hats, you will hear ethical SEO referred to as “White Hat” SEO. Remember the bad guys always got their just deserts!
What Should your SEO be Doing for Your Business?
It is important to know exactly what your SEO will be doing for you and how they will provide you with measurable results. Be wary of any SEO who offers a guaranteed ranking, it is impossible to guarantee a ranking with Google or any other search engine!
Any SEO who can guarantee results without even knowing which keywords you want to target is using this as a marketing ploy, how could they guarantee results if you wanted to compete for keywords like “Apple”, “Google” or “Facebook”?!
Without conducting keyword research it is impossible to tell how likely the success of an SEO campaign will be and how long it is likely to take. SEO is an ongoing process of research, testing and analysis. It takes careful planning to identify the best keywords and to then put a solid strategy in place to rank for those keywords.
On-site and Off Site SEO
SEO takes into account factors that are both on-site and off-site. On-site SEO entails an analysis of your website. It involves looking at many factors including the site structure, use of keywords, the sites content, page loading times and the HTML and CSS that the site is built with. Good on-site SEO benefits the end user and also helps to avoid any technical “Gotchas” that search engines don’t like, such as duplicate content.
Traffic Valley SEO will start by analysing your site and making recommendations to improve an optimise the site for both users and search engines. Off site SEO involves creating relevant backlinks from other sites to yours.
Each backlink is counted by the search engines as a vote for your site. Websites are given an authority score called Page Rank. Each time a site links to you it shares a little bit of its page rank with you, links from high authority sites share more of this page rank than lower authority sites. Incoming links to a site are known as backlinks.
To Follow or to Nofollow…
Some links carry no authority at all, many links carry a nofollow attribute that tell the search engines not to count that link as a vote. Webmasters and bloggers might add this attribute themselves if they don’t their link to be counted as a vote for the external site or it could be automatically added by the platform they are using to publish their content, this is often the case when a site offers its user to add comments or content and the webmaster has little control over what links get created by the sites contributors.
Links without the nofollow attribute are termed “dofollow” and pass page rank from your page to the linked page. In HTML there is no actual dofollow attribute, dofollow happens by default in the absence of a nofollow attribute. You should never nofollow internal links as this will cause any page rank that would have been passed to that link to just evaporate!
Where Did You Get Those Links?
You should ask your SEO how they will create backlinks, a good SEO will try to build a varied backlink portfolio for you. This portfolio should include high value links that are found in bodies of text such as blog posts. These usually carry the most page rank but also require the most work as the SEO will need to build connections with blog owners and often provide the content themselves.
Any good SEO will look for quality over quantity, anyone promising a high number of links is probably best avoided. The search engines like to see “Natural Links of Love”, a few high quality links will go a lot further than many low quality links.
Other linking strategies include using quality business directories or commenting on blogs and forums as well as using social media and social bookmarking sites.
Link exchanges are best avoided as these two way links don’t look like natural links. Search engines can see the Internet as a series of connected nodes and easily detect unnatural patterns like this.
Your Business, Your Needs
Your SEO should talk with you about your business needs and goals and also try to understand as much as they can about your target audience. If they don’t do this then they are unlikely to pick keywords that will attract and convert the right audience for you business. They should conduct extensive keyword research and be able to identify the keywords that will bring in more of the right traffic. Traffic is useless if it doesn’t convert!
Your SEO should also be able to research your competition and tell you what keywords they are targeting and also how much time it is likely to take to compete for the same keywords. They should also be able to come up with alternative strategies if those keywords are far too competitive for your budget or to bring in traffic while you work towards competing for the main keywords.
SEO takes time, it doesn’t happen overnight. Your SEO should be able to provide you with a monthly report that shows how you are progressing through the search engine results for your keywords. They should also be able to run PPC campaigns on your behalf and also create content and copy for your site.
Many SEO’s will also be able to promote you via social media and advise you on other Internet marketing techniques such as building mailing lists for email campaigns.
The Bottom Line
The rate for an SEO varies an awful lot. Some agencies will charge upwards of 1000 a month! A small business should be able to find a decent SEO for around 300 a month, this depends on the level of service required but 300 should buy you a good campaign targeting 5 keywords.
The first month is usually a bit more expensive as this is the month that the on-site SEO takes place as well as the keyword and competitor research.
This encouraged me to put together a definitive guide on all things “SERP stars”. Throwing a chunk of schema onto your site is easy enough but I want to go over what actually determines if Google shows your stars in the results or not. I want to touch on what you should do to ensure that Google doesn’t look at your attempt at showing the stars spammy. I will even show you guys how you can essentially avoid adding negative reviews to your aggregate rating in a very specific situation. I will even throw together a checklist for you guys to run through in the event that you set things up according to Google’s best practices and still fail to get your stars to appear. The rest are ok to edit but those two files take care of the main page, the product category page, and the product page itself. After the contribution is installed the page names will look like this:
Store Name – Category Name – Product Name
In the SEO arena every little bit helps and this contribution definitely fixes up the title tag.